HGTV Gets a Rose

My commitment to reality television paid off in spades-- as it was one reason I was assigned to this show. HGTV has been taking big programming swings to try and lure in a new (read younger) audience. Bachelor Nation is loyal and large. The mansion is iconic and, after 20 years of airtime, was well in need of a glow up.

A custom promo shoot, paid social campaign with 3 to 4 unique creative assets weekly, along with  weekly episodic on air spots. Print campaigns and non traditional opportunities in the the WBD offices in LA and NYC along with US weekly homepage takeover. ​

Massive off channel campaign and buy including a custom spot targeted for the Bachelor audience that aired during The Bachelorette premiere. Brand integrations with Wayfair and Task Rabbit. With opportunities abound-- everything was coming up roses.